Jul 31 2010
Theme & Group Cruises | Take Your Passions to the Sea
Themed cruise itineraries are popping up in cruise brochures for all major cruise lines. Cruise line execs and marketing partners realize these cruises are an excellent way to attract past guests and get them excited about their cruise line. Themed cruises are also a great way for first time cruisers sailing alone to mingle with others who share a common interest. These voyages focus on interests or hobbies such as wine, art, cooking, history, shopping or photography. Itineraries are designed with these interests in mind, sailing to destinations that highlight those topics. Themed cruise really let travelers make a true connection to the ports of call. Experts are invited aboard to offer insight and information on the selected topic. Through onboard lectures and activities along with shore side events, cruise guests can really envelop themselves in the hobby or sport that they love.
For example on Silversea’s Silver Links Cruises, guests can experience guided golf excursions and priority tee times at some of the most famous golf courses in world. Passengers can practice their game before stepping on land by working with an onboard PGA-classed golf professional. With over 13 cruises dedicated to this sport, guests can choose the sailing date that fits their schedule. Check out Silversea’s website for a list of the remaining 2010 Silver Links Sailings.
Travel Agency & Private Groups
Can’t find a themed cruise that interests you? Check with your travel agent. Travel agencies often put together groups based on local demographics and interests of their clientele. Cruise fares are lower because travel agencies book group space. Private cocktail parties and exclusive shore excursions are added benefits to traveling with an agency arranged group. In addition the travel agent usually travels with the group as a host, a plus for first time cruisers. The travel agent can be of great assistance to first time cruisers, assisting them with onboard procedures and cruise etiquette.
If the travel agency you’re working with doesn’t already have a group that fits your needs, share your hobbies and passions with them and maybe they can develop a program with your interests in mind. Once you’ve selected a cruise, I suggest that clubs or teams should then do a fundraiser. The money raised could be used towards hiring a professional or expert on your topic or activity and have them join them onboard. Or use funds to arrange a unique and private shore excursion with a local onsite or tour company. See our article on Shore Excursions for more details on local onsites.
- L2C Tip – Keep in mind that if you decide to book a group cruise not necessary related to a theme such as a family reunion, birthday, or bachelor party be sure to ask your travel agent or cruise line representative about discounted stateroom fares and free berths. Usually a minimum of 10 staterooms (confirmed and paid in full) is required to be eligible for any special rates. Don’t forget GAP (Group Amenity Program) Points. This is something not commonly known by people outside the travel industry but can really benefit large groups. The leader of the group can choose to put these points towards onboard gifts, shipboard credits, or even towards business class air credits, like Holland America began offering this year.
Themed cruises have really reached popularity in the last few years and topics of interest are expanding too! Photography, art and nature used to flood the themed cruise market but lately more common interest such as cooking, baseball, and even chocolate are the highlighted topics of cruises. Faith based cruises, book clubs focusing on a particular author and fitness cruises are a few other ideas of themed cruises that cruise lines are adding to their list of itineraries. I’m already drooling over the chocolate cruise. Except after a week of everything chocolate, I would definitely need to go on a fitness cruise!
